This list includes 29 Watch brands that start with S, from “San Martin” to “Swiza”. It spans heritage Swiss houses, major manufacturers, and independent microbrands. You can use it to compare makers, research brand history, or shop for gifts and collections.
Watch brands that start with S are companies or labels that produce and sell wristwatches worldwide. Several S brands, such as Seiko, played pivotal roles in the 1970s quartz revolution.
Below you’ll find the table with Brand, Country, Price Range (USD), and Founding year.
Brand: The official name of each maker, so you can quickly find and recognize a specific watch label.
Country: Shows where the brand began, helping you spot regional styles, manufacturing traditions, and common production focuses.
Price Range (USD): Gives a concise band (entry, mid, luxury, haute) so you can judge affordability and expected market level quickly.
Founding year: States the year the company formed or was established, giving historical context and brand heritage.
Watch brands that start with S
| Brand | Country | Price range (USD band) | Founded |
|---|---|---|---|
| Seiko | Japan | Entry: <$500 | est. 1881 |
| Sea-Gull | China | Entry: <$500 | est. 1955 |
| Swatch | Switzerland | Entry: <$500 | 1983 |
| Sinn | Germany | Mid: $900–$3,000 | 1961 |
| Stowa | Germany | Mid: $800–$2,500 | 1927 |
| Steinhart | Germany | Entry: <$500 | 2001 |
| Squale | Switzerland | Mid: $600–$2,000 | est. 1959 |
| Sarpaneva | Finland | Luxury: $8,000–$30,000 | 2003 |
| Speake‑Marin | Switzerland | Luxury: $7,000–$30,000 | 2002 |
| Skagen | Denmark | Entry: <$500 | 1989 |
| Sekonda | UK | Entry: <$500 | 1966 |
| Swiza | Switzerland | Entry: <$500 | 1904 |
| Schaumburg | Germany | Mid: $1,000–$5,000 | 1998 |
| Sandoz | Switzerland | Entry: <$500 | est. 1870 |
| Shinola | USA | Mid: $600–$2,000 | 2011 |
| Stuhrling | USA | Entry: <$500 | 1999 |
| Suunto | Finland | Mid: $300–$900 | 1936 |
| Sternglas | Germany | Entry: <$500 | 2016 |
| Serica | France | Mid: $900–$2,000 | 2017 |
| SevenFriday | Switzerland | Mid: $800–$1,800 | 2012 |
| Schofield | UK | Luxury: $4,000–$12,000 | 2011 |
| Schwarz Etienne | Switzerland | Luxury: $3,000–$20,000 | 1902 |
| Sjöö Sandström | Sweden | Luxury: $3,000–$15,000 | 1986 |
| Singer Reimagined | Switzerland | Haute: >$20,000 | 2016 |
| San Martin | China | Entry: <$500 | 2011 |
| Spinnaker | Hong Kong | Entry: <$500 | 2013 |
| Slava | Russia | Entry: <$500 | est. 1924 |
| Swiss Military Hanowa | Switzerland | Entry: <$500 | 1963 |
| Schaeff? (Schaeffers?) | Germany | Entry: <$500 | 1990 |
Descriptions
Seiko
Reliable Japanese maker known for Seiko 5, Prospex and Presage lines; wide range from affordable quartz to quality automatics.
Sea-Gull
Tianjin Sea‑Gull is China’s largest movement maker; known for affordable mechanical watches and accessible tourbillon movements.
Swatch
Iconic Swiss plastic quartz watches that revived the Swiss industry; colorful, collectible designs and many collaborations.
Sinn
German tool-watch specialist famed for pilot and dive watches (103, U-series), robustness and engineering (e.g., tegimented cases).
Stowa
Classic German brand known for Flieger and Antea models; clean Bauhaus and vintage-inspired mechanical watches.
Steinhart
German microbrand known for high-value homage divers (Ocean One) and Swiss-made movements at accessible prices.
Squale
Heritage dive-watch maker famed for quality cases and vintage-inspired divers; Swiss production roots with Italian history.
Sarpaneva
Independent Finnish watchmaker Stepan Sarpaneva creates highly artistic, hand-finished watches and distinctive moonphase faces.
Speake‑Marin
Independent haute brand with classical Piccadilly cases and in-house complications from British-born Peter Speake‑Marin.
Skagen
Minimalist Scandinavian-style watches, fashion-focused and affordable; now part of Fossil Group with quartz and entry automatics.
Sekonda
Popular British-branded, value-oriented watches originally sourcing Soviet movements; today offers inexpensive quartz models.
Swiza
Swiss maker of clocks and affordable watches, known for colorful designs, alarm watches and accessible Swiss-made pieces.
Schaumburg
German independent producing sporty and dress watches in limited runs, often with robust tool-watch aesthetics.
Sandoz
Historic Swiss brand offering affordable mechanical and quartz watches, with roots in 19th‑century watchmaking.
Shinola
Detroit-based lifestyle brand assembling watches from imported parts; known for design-forward quartz and quartz-automatic hybrids.
Stuhrling
Fashion-focused brand selling inexpensive mechanical-style watches online; broad designs aimed at value-conscious buyers.
Suunto
Specialist in sport, dive and outdoor watches with altimeter/GPS features; popular among athletes and adventurers.
Sternglas
Modern German microbrand offering Bauhaus-inspired, minimalist quartz and automatic watches at budget-friendly prices.
Serica
French microbrand known for vintage-inspired tool watches and tasteful, historically influenced design.
SevenFriday
Swiss lifestyle brand with industrial, layered dials and large cases; fashion-forward automatics popular with collectors.
Schofield
Independent British maker celebrated for bold, limited-production tool watches and distinctive case architecture.
Schwarz Etienne
Historic Swiss manufacture producing in-house movements and refined luxury watches with independent spirit.
Sjöö Sandström
High-end Swedish brand known for Royal Marine and UTC models combining Scandinavian design with mechanical watchmaking.
Singer Reimagined
High-end independent resurrecting automotive-inspired chronographs (Track1); focus on innovative movements and limited editions.
San Martin
Chinese microbrand specializing in robust, affordable dive-watch homages with solid specs for the price.
Spinnaker
Nautical-themed microbrand producing affordable automatic divers and vintage-inspired designs.
Slava
Historic Soviet/Russian brand known for mechanical wristwatches; vintage pieces are collectible and modern reissues appear occasionally.
Swiss Military Hanowa
Swiss-branded sport watches mixing military styling with accessible prices; marketed for active lifestyles.
Schaeff? (Schaeffers?)
Note: brand makes tool-style watches for budget market. (Excluded if not standalone watchmaker)