This list includes 8 Makeup Brands that start with W, from “W3LL PEOPLE” to “Wycon”. They include clean-beauty indies, specialty color houses, and larger retail labels from several countries. You can use these brands for everyday cosmetics, editorial makeup, and color experimentation.
Makeup Brands that start with W are companies or labels producing cosmetics, tools, and color products for consumers and professionals. Notably, W3LL PEOPLE helped popularize natural makeup in the US during the 2000s.
Below you’ll find the table with Brand, Country of origin, Parent company, Founded, Notes, Website.
Brand: The official company or label name; use this to find products, reviews, and social accounts quickly.
Country of origin: The headquarters at founding, showing geographic roots and typical product trends you might expect globally.
Parent company: Indicates whether the brand is independent or part of a larger group, which affects distribution and collaborations.
Founded: The year the brand began operations, helpful when you compare heritage, experience, and product evolution.
Notes: Brief context such as signature products, clean credentials, or regional availability that helps you prioritize brands.
Website: Direct link to the brand’s official site so you can check product lines, stockists, and contact details.
Makeup Brands that start with W
| Brand | Country of origin | Parent company | Founding year | Description |
|---|---|---|---|---|
| Wet n Wild | United States | Markwins International | 1979 | Affordable, trend-driven drugstore makeup known for pigmented palettes, lipsticks, and nail products; widely sold globally and popular for value buys. |
| W7 | United Kingdom | Independent | c.2002 | Budget-friendly British cosmetics brand offering eyeshadow palettes, foundations, and false lashes with trendy dupes for higher-end products. |
| Wander Beauty | United States | Independent | 2014 | Travel-friendly, multitasking makeup and skincare hybrids with cult items like dual-ended palettes and tinted balms, aimed at busy, on-the-go consumers. |
| Westman Atelier | United States | Independent | 2018 | Luxury clean makeup by Gucci Westman, known for skin-like foundations, cream color sticks, and minimalist, high-performance formulas. |
| W3LL PEOPLE | United States | Independent | 2004 | Clean, natural-focused makeup brand offering mineral and plant-based foundations, mascaras, and bronzers with eco-conscious positioning. |
| Winky Lux | United States | Independent | c.2011 | Playful beauty label with whimsical packaging, known for color cosmetics and novelty items like scented lip balms and glossy tints. |
| Wunder2 | United Kingdom | Independent | c.2009 | UK makeup brand famous for long-wear eye and brow products, particularly waterproof mascaras and brow gels geared toward durability. |
| Wycon | Italy | Independent | 2009 | Italian cosmetics brand offering colorful, affordable makeup and seasonal collections, widely sold in European retail and online channels. |