This list includes 9 Watch brands that start with U, from “U-Boat” to “Urwerk”. It covers established maisons, independents, and innovative microbrands used for collecting, gifting, and everyday wear.
Watch brands that start with U are makers and labels whose names begin with the letter U. You may spot both traditional Swiss ateliers and experimental independents in this group, like Urwerk and U-Boat.
Below you’ll find the table with Brand, Country of origin, Price range (USD), and Founding year.
Brand: The official brand name as you will search for it, helping you identify makers quickly.
Country of origin: The country where the brand was founded or headquartered; it helps you understand design and heritage.
Price range (USD): A concise band (entry, mid, luxury, haute) in US dollars to guide your budget expectations.
Founding year: Year the brand was established or approximate date, so you can gauge its history and legacy.
Watch brands that start with U
Name
Country
Founding year
Price range (USD)
Ulysse Nardin
Switzerland
1846
$2,000–$20,000 (Luxury)
Urwerk
Switzerland
est. 1997
$45,000–$200,000 (Haute)
Universal Genève
Switzerland
1894
$2,000–$20,000 (Luxury)
U-Boat
Italy
est. 2000
$2,000–$8,000 (Luxury)
Urban Jürgensen
Denmark
1773
$25,000–$150,000 (Haute)
UTS
Germany
1999
$2,000–$4,000 (Luxury)
Undone
Hong Kong
2014
$150–$700 (Entry)
Uniform Wares
United Kingdom
2009
$300–$1,000 (Mid)
US Polo Assn.
United States
1890
$50–$300 (Entry)
Descriptions
Ulysse Nardin
Historic Swiss manufacture known for marine chronometers and complicated, marine-inspired watches; strong reputation for in-house movements and high-end craftsmanship.
Urwerk
Avant-garde independent famous for futuristic satellite time displays and experimental mechanics; a collectors’ favorite for radical design and haute horlogerie finishes.
Universal Genève
Heritage Swiss brand noted for classic chronographs and elegant dress watches; highly collectible vintage pieces and a long history of innovation.
U-Boat
Bold, oversized Italian-designed watches by Italo Fontana; recognizable for strong industrial styling and large case diameters.
Urban Jürgensen
Historic Danish-Swiss house revered for artisanal finishing, hand-turned cases and classical dress watches with haute craftsmanship.
UTS
German independent specializing in robust, highly legible tool dive watches with thick cases and in-house finishing; favoured by divers and enthusiasts.
Undone
Custom-friendly microbrand known for affordable, personalized quartz and automatic watches with a wide range of styles and quick delivery.
Uniform Wares
Minimalist British-designed watches focused on clean, modern aesthetics and good build quality; popular for contemporary, design-forward everyday wear.
US Polo Assn.
Lifestyle brand offering accessible, fashion-oriented watches under license; affordable pieces aimed at casual wear and brand-conscious buyers.
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